Case Study — E-commerce
Woodsnery: A Fully Custom E-commerce Platform, Not a Shopify Theme
A full-stack e-commerce platform for a custom furniture, doors and interiors brand, built with Next.js as a completely custom alternative to a Shopify theme.
Overview
Overview
Woodsnery sells custom furniture, doors, interiors and wall paneling online. Rather than launch on a Shopify theme, BM Automate built the storefront, checkout and admin experience as a fully custom Next.js and React application — giving the client complete control over how products, categories and orders work.
Problem
Problem
Woodsnery's catalog doesn't fit a standard storefront. Alongside regular fixed-price products, many pieces — custom doors, interiors, wall paneling — need a “Request a Quote” flow instead of a straight checkout. A typical theme is built around one selling model and a rigid admin, which made both a real constraint for a catalog like this.
Solution
Solution
We built Woodsnery as a fully custom Next.js and React application, replacing the idea of a Shopify theme entirely. The storefront supports two selling models side by side — standard fixed-price checkout and Request a Quote inquiries for custom pieces — and a custom admin panel lets the Woodsnery team add categories, products and attribute filters without touching any code.
Key Features
Key features
- Custom admin panel with dynamic categories, products and attribute filters — no code needed to add new items
- Two selling models side by side: standard fixed-price checkout and Request a Quote inquiries for custom pieces
- 2FA / OTP email verification on customer accounts
- Cloudflare Turnstile CAPTCHA protecting forms from bots
- Hidden admin route, kept out of the public site structure
- Product images served from Cloudflare R2
- Transactional emails sent via Resend
Tech Stack
Tech stack
Result
Result
Woodsnery runs as a fully custom storefront — not a Shopify theme — with an admin experience built specifically around how the business adds and manages products, and deployed on Railway.
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